Slot Machine positioning

Tuesday, 4. January 2022

Volumes have been written on this subject, and the controversy and disharmony about where the "hot" video slots are positioned in a casino are still passionate – over 60 yrs after slot machines were 1st added to the gaming floor in gambling houses.

The traditional rule is that the better slot machine games were put just inside the main entrance of the casino; so that persons walking by would be able to see actual jackpot winners … be aroused to come inside … play. Our reasoning is that this is not so anymore.

Practically all of the mega casinos today are super-colossal complexes and it is not possible to see inside from the sidewalk, so there is no longer a reason to place the ‘loose’ slot games in close proximity to any doors.

Yet another standard rule is that loose slot games are put on the major aisles inside the casinos, again so that more persons could see winning jackpots and be encouraged to play. Interestingly though, we find that this also isn’t a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slot machine games at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Today, casinos are constantly changing their philosophy about where to place the loose slot machine games.

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